There are a number of things you can do to improve the impact your web site has on your business. It's sort of an electronic billboard it a way as people pass by and give a glance. When something catches their interest, they may read a bit more. Now its a brochure with lots of space, colors, pictures and even video. This is all done 24/7 as well! Try pricing those options in other advertising media.
You have a lot to do with the traffic to your site. They can't see it if they don't know its there. You should promote your site to be seen and to optimize its availability to search engines.
| 1. | Add your web address (www.yourname.com) to your business cards. |
| 2. | Put your web address in every print ad from now on. Web savvy readers will want to check out the additional info and can do it anytime night or day. You pay a premium for print ads so maximize them this way. They can now visit you 24 hours a day, seven days a week all year long. |
| 3. | Add your url to every e-mail you send. It will be noticed and committed to memory. |
| 4. | Add special informative content to gain the interest of visitors. Send out a press release to let the local media know your business is online. It never hurts to promote. |
| 5. | Add a quote of the day, a tip of the week or other such items to add interest. Your webmaster can help with that too. There are techniques that will fit perfectly with your business. |
| 6. | Be sure to boast a bit in your e-mail newsletter. If you don't have one, start one. This can be as important as the site itself. Your newsletter adds a personal touch. |
| 7. | Add a guest book and maybe have a prize drawing for those who sign on during the month. Web surfers like to get things for free. They'll love you for it and buy later. |
| 8. | Ask people to bookmark your site. Better yet, have your webmaster add a special button to do it automatically. Anything you can do to make things easier for your visitors is a plus! |
| 9. | We love T-shirts. Print some with your web address splashed across the front or back... or both! |
| 10. | Simply tell everybody you meet. Make a personal invitation and ask for comments. You'll get valuable feedback for changes and updates. The web site is for your customers. Listen to them. |
When your site is ready for visitors, you'll want to do all you can to help potential customers find it. You can go to the major search engines and submit the new site my designs are 'search friendly' and will be soon indexed by their constant efforts to maintain current data. You might say they are already out there looking for you.
There are submissions services if you want to spend a few dollars but I think your dollars can be more useful elsewhere. SEO (Search Engine Optimization) is another area to consider but let's leave that for later. What's important is to get on the web and to do it now.
Remember, I'm ready to help solve your web presence needs in anyway I can.
